Publication Information
Publication Owner
Greg Elliott
Year the organisation started publishing
Location
Summit, NJ
United States
Years in Operation
16 years
Parent Publication
TAPinto
Content
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Journalism Genres
Hyperlocal community comings and goings
Content Themes
Languages
English
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Products
Originally-reported articles
Coverages
City/Town
Management and Team
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Organization Tax Status
LLC
Financial
Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Content: 41-50%
Revenue Generation: 0-10%
Product/Technology: 21-30%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Display
Content Sponsorship
Branded content (e.g. marketing content with editorial review by the advertiser)
Video
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
We are the only endemic, authentic local news source. Absent our efforts, there would be no coverage of local government, Board of Education and several other areas that are essential to an informed populace.
Publication information last Updated on 10/06/2020
